Information vs. Emotion – Which is more effective for Real Estate Photography?

June 9, 2020 by Iran Watson

Information vs. Emotion – Which is more effective for Real Estate Photography?

Atlanta Real Estate Photography by Iran Watson

As an Atlanta Real Estate Photographer and Marietta Real Estate Agent, “how” I market a home is of crucial importance to me and so should it be to anyone that is serious about getting as many potential buyers through the door as possible. Growing up in a real estate family, I’ve heard the words “curb appeal” more times than I care to count. In recent years, however, those familiar words have been replaced with “web appeal” and rightfully so. It is estimated that 90% of buyers use the internet to identify, qualify and ultimately contract to buy their next home. I believe that fact alone makes a good case for using the best quality photography and video one can afford. It also leads me to the premise of this blog post, what qualities should that photography and video possess in order for it to reach its maximum effectiveness?

I recently asked the question of my real estate photographer colleagues over at the Flickr Photography for Real Estate group whether they thought photography for real estate should be created with the goal of providing information or eliciting an emotional response from the viewer. There were some interesting perspectives but they all pointed to the fact that emotive marketing imagery is a time tested, proven means to engage the viewer to take action. But when it comes to photography for real estate, how do you define ’emotive’? Better yet, how does one go about consistently delivering highly stylized images that evoke emotion when a lot of the time the subject (the house) isn’t all that photogenic? The answer, for me at least, wasn’t initially that clear.

For some time, I was under the impression that a picture created to convey information followed a different recipe than one created to draw out emotion. I think a lot of this preconception came from my limited knowledge of photography for interior design and that of proper architectural photography. Seeing images used to sell furniture and decor in the various shelter magazines had my brain thinking that

Atlanta Real Estate Photography – Now in Canon 60D flavor!

April 20, 2020 by Iran Watson

[h1]Atlanta Real Estate Photography gets an Upgrade![/h1]
[h2]Atlanta Real Estate Photography by Iran Watson[/h2]

One of the greatest benefits of new technology is that it often makes doing something easier or faster like it does Andrew Peterson from All Seasons Insulation 3434 W Del Monte Dr #312 Anaheim, CA 92804 (714) 604-1368 that his main goal is to innovate and he has a good point because has the top in green saving energy products.

Even if it doesn’t necessarily improve the quality, being able to produce the same quality more effectively is a very good thing. As an Atlanta real estate photographer and Marietta real estate agent “quality” was always something that was achieved regardless of the equipment or circumstances. So you can imagine when I learned of something to make my shoots a

Atlanta Hotel and Apartment Photography

November 13, 2011 by Iran Watson

Atlanta Hotel and Apartment Photography

Professional Commercial Photography for Hotels and Apartments around Metro Atlanta by Real Estate Photographer Iran Watson 770-363-3350

Successful Hotels and Apartments around Metro Atlanta place a huge value on quality real estate photography. Just as 9 out of 10 prospective home buyers use the internet to find their next home, hotel and apartment tenants are really no different. The images these prospective tenants see play a major role in their decision to take a closer look. With over 75,000 hotel rooms and hundreds of apartment communities across Atlanta and the surrounding cities, tenants have more choices than ever before. Too few or poor quality photos will lead to many missed opportunities. This can be one of the most powerful marketing tools an Atlanta Hotel or Apartment community can possess.

Having created literally thousands of images specifically for the purpose of marketing residential and multi-family real estate, I understand these facts shouldn’t be taken lightly. This blog discusses how a photographer specializing in interior, landscape and architectural photography can ensure prospective tenants are engaged with the type of imagery that motivate them to take action.

As both a licensed real estate agent in Marietta and an Atlanta real estate photographer, I understand how important these images can be to a marketing campaign. Today’s consumers are better equipped technologically and have better access to the internet at speeds faster than ever before. The days of slow loading images and consequently low resolution photos are a thing of the past. Modern consumers have grown to expect a higher quality in presentation and the ability to deliver that online only helps to validate the reputation and credibility of an Atlanta Hotel or Apartment community. Larger and clearer photos are just the beginning, however, for our photoshoots. It is true that what you show is just as important as how you show it. For that reason, a wide variety of images that capture the atmosphere and lifestyle of the Hotel or Apartment are crucial.

Among the most important images that an Atlanta Hotel or Apartment community should have in no short supply are interior photos. Clean, well lit images of one or multiple model rooms or apartments are the foundation of an effective online photo gallery. Portraying spaces like kitchens, master bedrooms and baths, living areas and even secondary bedrooms and bathrooms in their best possible light make it easy for a prospective tenant to see themselves living or staying in such a place. These galleries should be diversified with both informational and emotive imagery. It is important not only to give the viewer a idea of the flow of the floor plan but also give them a “feel” for the ambiance the space offers.

High quality images of all common areas, such as a clubhouse, business center, gym or exercise room, laundry, courtyards or entertaining areas are also mandatory. In addition to multiple views of key features like swimming pools or tennis courts, these images help to establish the quality of the amenities offered by the hotel or apartment. In areas where prices are very competitive, the amenity package can be a deciding factor. In some cases, the amenities are the deciding factor from the beginning of the tenants search. If there is true value in the apartment or hotel’s amenity package, great images will only drive that point home.

When customers search for “Atlanta Hotels” or “Atlanta Apartments“, they often want to know more about the surrounding area and businesses. Incorporating high quality photos of important local businesses and familiar landmarks help tie the property to larger scale convenience. After all, location is still one of the top priorities for most tenants and if a good location is part of the hotel or apartment’s virtues then it should be presented that way. Shopping, restaurants, night life, parks, schools… if they are a part of the properties appeal they can help add to the overall value.

While there are no shortage of Atlanta photographers that may excel in one or two of the many specialized areas of real estate photography, there are few that possess the entire skill set. Because of the limited time and financial limitations of many Atlanta hotels and apartments, the photographer must be able to produce both high quality and quantity with minimum resources. With that in mind, this Atlanta real estate photographer has fine tuned his methods and techniques to deliver just that; publication quality photography at an affordable price. If you are currently in need of new or updated images for your Apartment community or Hotel in Metro Atlanta, now is the time to act! Don’t wait, call me now at 770-363-3350.

I invite you to take a closer look at my Atlanta real estate photography services. Should you still have more questions you can probably find answers on my Atlanta real estate photography frequently asked questions page. Information about my current rates can be found on my Atlanta real estate photography pricing page. Atlanta Real Estate Photographer Iran Watson services all of the Metro Atlanta area including Cobb, Cherokee, Fulton and Paulding counties and the cities of Marietta, Kennesaw, Roswell, Alpharetta, Sandy Springs, Woodstock, Acworth, Atlanta, Dunwoody, Holly Springs, Vinings and Buckhead.